CASE
How to increase the number of ticket sales through an integrated approach
TARGET
- Increasing the number of ticket
- sales for Aeroexpress
TASKS
- Mobile app promotion
- Acquaintance of foreigners with Aeroexpress
- Contactless payment promotion
- Aeroexpress rates promotion
- Permanent presence in the issuance
INSTRUMENTS
- Google Analytics
- Yandex.Metrics
- Google Tag Manager
CLIENT
AeroExpress
THE WAY WE DID IT
- Daily statistical data analysis
- Constant communication with customer representatives on the relevance of prices and rates
- Participation in the development and testing of Aeroexpress applications
- GTM implementation in the project team work
- Weekly meetings and brainstorms with project partners
