CASE
How to set up
an understandable analytics
via GTM even if there are
no accesses to the site
GOAL
- Get as many downloads as possible on the product –
- fully protected laptop-transformer
- for business
TASKS
- Increase demand for products
- Expand coverage
- Configure analytical systems for client’s purposes
- Promote brand and product line in the regions
INSTRUMENTS
- Google Analytics
- Google Tag Manager
CLIENT
Panasonic
THE WAY WE DID IT
- In addition to standard targeting (placements, keywords, topics), we targeted
- specific audiences by their interests – competitors’ visitors
- Defined the key needs which the user can satisfy on landing page
- Set up the information collection on the users interaction with site elements and
- analyzed their behavior, recorded the results in a report convenient for the client
- Developed a media plan with priority areas together with the client
- Analyzed microconversion channels
